Data you candefend.
TrustSample is a market research and respondent sourcing company focused on delivering reliable, well-governed research outcomes. We support research teams, agencies, and brands with qualitative and quantitative studies that prioritise data integrity, transparency, and execution discipline.
We work across the research lifecycle, while maintaining clear boundaries around compliance, respondent consent, and data usage. Our role is to help clients make decisions based on data they can trust.
The Research Lifecycle
Study Design
Feasibility-led planning
Sampling & Fieldwork
Multi-vendor quality control
Quality Monitoring
Real-time intervention
Reporting
Defensible insights delivery
What We Do
End-to-end research support
We work with consumer and B2B audiences across multiple markets, tailoring our approach to the objectives, timelines, and quality requirements of each study.
Qualitative Research
In-depth interviews, focus groups, and ethnographic studies. Deep consumer and B2B insights that reveal the 'why' behind behaviours.
Our Methodologies
Quantitative Research
Scaled surveys with verified respondents. Statistical rigour meets practical execution for measurable, defensible insights.
Our Methodologies
Sampling & Fieldwork
Multi-vendor sourcing with consistent quality standards. We manage complexity so you can focus on insights.
Our Methodologies
Reporting & Dashboards
Clear, defensible delivery of findings. From executive summaries to interactive dashboards that drive action.
Our Methodologies
Rather than offering one-size-fits-all solutions, we focus on feasibility-led planning and practical execution, ensuring studies are realistic, well-scoped, and delivered with consistency.
The industry has a quality crisis
Professional respondents, bots, device spoofing, and incentive abuse have made traditional panel models insufficient. More data, less trust.
Clarity and Accountability
Strong research outcomes are built through transparent methodologies, controlled fieldwork, and ongoing quality monitoring.
How We Work
We combine established research practices with technology-enabled checks to support respondent validation, engagement monitoring, and data review. We work closely with clients to align expectations early, communicate clearly throughout the project, and document methodologies so results can be confidently shared and reviewed.
Our Perspective on Quality
Quality is not a final filter, it's built into the research process from the outset. From sample planning and feasibility assessment to fieldwork monitoring and reporting, we aim to minimise rework and reduce uncertainty by making informed design decisions upfront.
Quality verification built in
Every study benefits from layered quality checks , from foundational screening to advanced behavioral analysis.
Advanced
Bot Detection
Behavioral + device analysis to identify automated respondents
Open-Ended Quality Verification
AI-powered analysis of free-text responses for authenticity
Attention Verification
Trap questions and engagement signals to confirm attentiveness
Honesty Verification
Consistency checks and pattern detection for truthful responses
Targeted B2B Verification
Role, industry, and firmographic validation for professional audiences
Advanced Fingerprinting
Multi-signal device and browser fingerprinting for deduplication
ChatGPT Blocking
Detection and exclusion of AI-generated survey responses
Standard
Auto-Translation Detection
Identify respondents using translation tools to bypass language requirements
IP Deduplication
Prevent multiple entries from the same IP address or network
Basic Digital Fingerprinting
Device and browser-level identification for respondent uniqueness
Foundational
Geo-Location Tracking
Verify respondent location matches targeting criteria
Flagging Speedsters
Detect and remove respondents completing surveys unrealistically fast
Gibberish Response Removal
Automated detection and filtering of nonsensical or random text responses
What we deliver
Fraud Prevention
Detect fraudulent, duplicate, and professional respondents before they corrupt data.
Real-Time Monitoring
Track behavioral, device, and response-level signals throughout fieldwork.
Active Intervention
Quality decisions made in real time , not after the data has already failed.
B2B & Professional Targeting
Role-, industry-, and firmographic-specific sourcing for decision-makers.
Enterprise-Ready Data
Data that withstands audit. Methodology that withstands scrutiny.
Always-On Support
Weekend and extended-hour support when fieldwork is live.
The Research Partner Difference
From uncertain data to confident decisions
What makes us different
Panel-Agnostic Sourcing
Leading networks without lock-in , objective quality decisions.
Centralized Quality Governance
All sources held to the same standards. No exceptions.
Transparency at Every Stage
You see what we see. Nothing is hidden.
Higher Standards for B2B
We validate roles, industries, and expertise before entry.
Built on trust and security
TrustSample operates with a strong focus on data protection, information security, and responsible research practices. We are ISO 27001 compliant, with controls in place to manage information security risks across our systems and processes.
TrustSample does not collect or store personal data directly. Research participation and respondent data are managed through controlled processes and trusted partners operating under defined contractual and compliance frameworks.
ISO 27001
Compliant
Information security management certified
GDPR
Aligned
UK, EU & US privacy aligned
We work with clients and partners who share our commitment to secure, transparent, and responsible research delivery.
A reliable extension of your team
Whether supporting a single study or an ongoing research program, our goal is to act as a reliable extension of our clients' teams, valuing clarity, consistency, and dependable execution.
Market Research Agencies
Supporting complex multi-market studies with rigorous execution
Consultancies
Data-driven strategic insights that withstand scrutiny
SaaS Companies
Product and market validation with verified respondents
In-House Insights Teams
Scalable research support when you need it most
Not a vendor. An execution partner.
This approach helps clients balance speed, cost, and reliability without compromising research standards.
Ready for research you can trust?
Partner with TrustSample for execution that prioritizes data integrity above all else.